By now, most replica watch lovers have heard the news: President Joe Biden is a Rolex man. The wristwatch he chose for his inauguration on Jan. 20 — a high quality replica Rolex Datejust with a blue dial — was a Christmas gift from First Lady Dr. Jill Biden. And it not only made big news on the style pages, but it also sparked a social media firestorm, with some users taking issue with the timepiece’s perceived elitism.
Ask a watch aficionado, however, and you’ll realize that as far as Rolexes go, the Swiss movement copy Rolex Datejust is as everyman as it gets. And even though the model doesn’t generate the excitement associated with its brash sport-model siblings, the Submariner and Daytona, the classic reference with the signature Cyclops lens is, arguably, Rolex’s most popular and important wristwatch. Here’s why:
It Was the Watch Industry’s First Real Icon
Introduced in 1945, the Datejust was the first automatic watch to feature a date window on the dial (at 3 o’clock, specifically). It turned 75 in 2020 — not that you’d know it. Rolex isn’t the type to make a fuss over milestones, which, in the case of the Datejust, is fitting.
Beloved for its no-nonsense, utilitarian vibe, the Datejust conjures a steadfast image that has made it the wristwatch of choice for some of history’s most influential leaders. Including President Dwight Eisenhower and Winston Churchill, who famously wore a gold Datejust gifted to him by replica Rolex founder Hans Wilsdorf.
“It stands for confidence, for maturity, for greatness — it’s almost like a historic institution,” Geoffrey Hess, international watch specialist at Phillips, told Watchonista. “The Swiss movement copy Rolex Datejust was defining and transformative — it was the first watch to achieve a reputation as being important because it was associated with a particular essence, an essence that a respected grandfather or a senior statesman carried.”
It’s the Perfect Starter Watch
The Datejust, which made its debut during Rolex’s 40th anniversary year, is known as the pillar of the Geneva-based watchmaker’s Oyster Perpetual collection. Understanding its historical context is key to appreciating its place within the cheap copy Rolex pantheon — and its reputation as the classic starter watch.
Cameron Barr, CEO of the Los Angeles-based vintage watch dealer Craft & Tailored, told Watchonista that the brand initially considered naming the model the “Jubilee” (in honor of its ruby jubilee). But, given that the post-war years heralded the dawn of the Atomic Age and the Cold War, the Datejust name felt more appropriate. Instead, Rolex placed the model on a Jubilee bracelet, lending it a more refined vibe that has been key to the model’s versatility — and its ability to walk the line between casual and dressy in all the decades since.